Is the dealer website builder included with Shop1?

Yes. The website builder, equipment and parts storefront, and custom-domain hosting with automatic HTTPS are all included in the $49 per month per location plan. There is no separate website fee.

Can I use my own domain name?

Yes. You can run your site on a free yourshop.shop1.co subdomain or connect your own domain such as yourshop.com. Shop1 issues a TLS certificate automatically so the site loads securely over HTTPS, and the setup page gives you step-by-step DNS instructions for GoDaddy, Namecheap, Cloudflare, Squarespace, Route 53, and more — plus a button to email the instructions to your IT person.

Do I have to update the website when my inventory changes?

No. Your storefront is driven by the same unit and parts records you already manage in Shop1. When you add a mower, change a price, or mark something sold, the website reflects it. There is no separate website inventory to maintain.

Do I need a web designer?

No. The builder uses a drag-and-drop editor with autosave and 21+ pre-built templates designed for OPE dealers. Most shops have a working site the same day they sign up.

Dealer Website Builder

A professional website and online storefront for your OPE dealership — built in minutes, updated automatically.

Included — no separate website fee

Your dealership's website shouldn't be a second job.

Most outdoor power equipment shops are stuck with a website a relative built in 2014, a Facebook page, or nothing at all. Shop1 gives you a real one: pick a template, connect your domain, and publish an equipment and parts storefront that stays current because it's powered by the inventory you already keep in Shop1.

No web developer. No monthly hosting bill. No copying listings between your system and your site.

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21+ Templates

Pro designs with color variants, built for OPE

Your Domain

yourshop.com with automatic HTTPS

Live Storefront

Equipment + parts, searchable and filterable

Self-Updating

Change a price in Shop1, the site follows

Everything your dealership site needs

Designed for OPE shops, not generic small business — and connected to the rest of Shop1

21+ professional templates

Pick a layout, switch color variants, and make it yours with a drag-and-drop editor that autosaves as you go. Mobile-responsive out of the box, so it looks right on the phone where most of your customers find you.

Your domain, secured automatically

Run on a free yourshop.shop1.co subdomain or connect yourshop.com. Shop1 issues the HTTPS certificate for you — no DNS expertise required. Step-by-step guides for every major registrar, plus an "email this to my IT person" button.

Equipment storefront

A public catalog of your units for sale, filterable by make, model, condition, category, and price. Each unit gets a detail page with a photo gallery, video player, and full spec sheet — plus Ask-a-Question and Make-an-Offer forms that feed your leads inbox.

Parts storefront with checkout

Put your parts catalog online with category navigation, search, and a shopping cart. Flag exactly which parts show publicly, feature categories with hero images, and let customers order the belt or blade they need without calling.

Built-in SEO & local search

Editable titles, descriptions, Open Graph tags, structured data, and an auto-generated sitemap. Because your site carries your city and the equipment you stock, it works as a local-SEO engine for buyers searching "mower repair near me."

Customer portal built in

Customers get a secure link to view their work order or invoice, approve an estimate, see photos of the job, and pay online — no account to create. Fewer "is it ready yet?" calls, more approved repairs.

One inventory. Everywhere it needs to be.

The reason most dealer websites go stale is simple: keeping them current is a separate chore nobody has time for. Shop1 removes the chore. Your website, your OPE4Sale listings, and your eBay and Craigslist posts all read from the same units you manage to run the shop.

Add a unit once — it's ready for your site, OPE4Sale, and the marketplaces.
Change a price in Shop1 and every storefront reflects it.
Mark it sold and it disappears from the site automatically — no embarrassing "still available?" calls on a machine that's gone.
Already run WordPress? The Shop1 plugin syncs your units there too, and routes inquiries back to your inbox.

Publish to all of it from one screen

Your website OPE4Sale eBay Craigslist Facebook OfferUp WordPress

The website is one channel of many. See how the same listing reaches the big marketplaces without retyping.

Marketplace Publishing →

Website Builder FAQ

No. The website builder, equipment and parts storefront, and custom-domain hosting with automatic HTTPS are all part of the $49 per month per location plan. There is no separate website fee and no hosting bill.

Yes. Run on a free yourshop.shop1.co subdomain or connect your own domain like yourshop.com. Shop1 issues the TLS certificate automatically, and the setup page walks you through DNS for GoDaddy, Namecheap, Cloudflare, Squarespace, Route 53, DNSimple, DigitalOcean, and more — with a button to email the steps to whoever manages your domain.

No. Your storefront reads from the same unit and parts records you manage in Shop1. Add a machine, change a price, or mark one sold, and the website updates itself. There is no second inventory to keep in sync.

Yes. The Shop1 WordPress plugin syncs your units to your existing WordPress site and routes Ask-a-Question and Make-an-Offer inquiries back into your Shop1 leads inbox, so you can keep the site you have and still get the automation.

Get a dealership website that keeps itself current

Start your 90-day free trial, pick a template, and connect your domain — no credit card, no web developer, no hosting bill.

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