About Shop1

Why Shop1 exists

Outdoor power equipment dealers are stuck choosing between two kinds of software: decades-old enterprise platforms designed for car dealerships, or generic "shop management" apps that don't understand units, parts supersessions, or OEM warranty claims.

Shop1 is the third option. We're building a modern, cloud-based dealer management system specifically for OPE — mowers, chainsaws, snowblowers, generators, and every piece of small-engine equipment your shop sells and services. No on-premise install, no Windows-only desktop client, no $5,000 setup fee, no annual contracts.

Who we are

Shop1 is built by two people who, between them, have sat on both sides of the counter: a 40-year outdoor power equipment shop owner and a software developer whose previous platform serves more than 2,000 repair shops. Most dealer software is built by one or the other — people who understand shops but not software, or people who understand software but not shops. Shop1 is built by both.

That means we don't guess at how your business works, and we don't ship features that look good in a demo but die at the parts counter. We talk to dealers every week, we ship updates based on what actually breaks workflow, and when you email us, you'll usually be talking to the person who can fix it directly.

What we believe

  • Software for OPE should be built for OPE. Generic multi-vertical platforms inevitably do every vertical poorly. We're focused on one industry and we go deep instead of wide.
  • Pricing should be public and predictable. $49 per month per location. No per-user fees, no per-transaction fees, no surprise add-ons. See the FAQ for the full breakdown.
  • Trials should let you actually try it. 90 days, full features, no credit card. If Shop1 doesn't work for your shop, you'll know before paying us a dollar.
  • Your data is yours. CSV import on the way in, full export on the way out. No lock-in tactics, no hostage-data pricing, no "contact sales for export."
  • Support should reach the people who built the software. Small team, no call-center tier 1. Email us and you'll usually get an answer from someone who can fix the underlying problem if there is one.

Where we are today

Shop1 is currently focused on the OPE vertical only. We support the full breadth of small-engine equipment — mowers, chainsaws, trimmers, blowers, snowblowers, generators, tillers, edgers, pressure washers — and the workflows that make OPE different from car or motorcycle dealerships.

We're not the right fit for everyone. Very large multi-location enterprise dealers may need capabilities we don't ship yet. If that's you, tell us what's missing — we'd rather know than guess.

Meet the team

The people building Shop1 — and the ones who'll answer when you email us

Marty McClung, Co-Founder of Shop1 and 40-year outdoor power equipment shop owner

Marty McClung

Co-Founder & OPE Industry Lead

Marty has owned and run an outdoor power equipment dealership for more than 40 years — four decades of writing service tickets, chasing OEM warranty reimbursements, juggling parts inventory through every busy season, and selling and servicing machines for real customers who walk through the door.

He's the reason Shop1 fits the way OPE shops actually work instead of how a software company imagines they work. Every status, default, and bit of terminology gets a gut-check from someone who's lived the business since before most dealer software existed. If a feature wouldn't survive a Saturday at the counter, Marty says so.

Chris Boshaw, Co-Founder and lead developer of Shop1

Chris Boshaw

Co-Founder & Lead Developer

Chris is the software half of Shop1. Before this, he built and scaled a cloud shop-management platform that today serves more than 2,000 auto repair shops across the United States — so he's spent years learning what makes shop software actually get used at the counter, in the bay, and in the back office.

He started Shop1 to bring that same modern, cloud-first approach to an industry the big vendors have ignored: outdoor power equipment. Chris writes the code, talks to dealers, and ships the fixes himself — so when you report something, you're usually talking to the person who can change it.

40+ years on the shop floor. 2,000+ shops' worth of software experience. One platform built by people who've actually done both.